Case StudyCaso de EstudioCas d'Estudi

Designing a Better Diagnostics Experience for Veterinarians Worldwide

Redefining Digital Experience and Adoption Through UX Innovation

A global leader in animal health partnered with SEIDOR Opentrends to modernize its diagnostic web and mobile platform used by veterinarians worldwide. The objective was to elevate the human-centered UX/UI design to improve usability, boost adoption, and align the platform’s design with the company’s global digital ecosystem.

Challenge: Improving User Adoption and Brand Alignment Across Complex Diagnostic Platform

The existing platform was technically robust but visually fragmented, inconsistent with the company’s brand, and difficult for veterinarians to navigate. Executives faced growing pressure to accelerate digital platform modernization and simplify onboarding without compromising reliability or performance.

Key business and design challenges included:

  • Disjointed UX patterns and a visually outdated interface.
  • Misalignment with the corporate brand system and digital HUB.
  • Inefficient workflows causing longer task completion times.
  • Limited mobile usability for veterinarians on the move.
  • Low early adoption rates due to complexity in navigation and onboarding.


The company needed a trusted UX transformation partner who could deliver measurable results, unify brand identity, and ensure enterprise-level consistency.

Solution: UX Transformation Through User-Centered Design

SEIDOR Opentrends led a five-month UX transformation project, guided by an iterative, evidence-based framework:
 

4 STEPS UX DESIGN FRAMEWORK

 

1. EXPLORE

  • Conducted a heuristic evaluation of over 30 platform screens to pinpoint usability pain points.
  • Interviewed veterinarians and stakeholders to uncover workflow bottlenecks and unmet user needs.
  • Performed competitor benchmarking across leading veterinary and healthcare platforms.
  • Defined KPIs and strategic UX objectives linked to adoption and brand alignment.

2. IDEATE

  • Created detailed user personas and journey maps representing veterinarian workflows.
  • Simplified information architecture, optimizing flows for ordering tests, reviewing results, and managing consultations.
  • Developed high-fidelity UI designs reflecting the client’s enterprise brand ecosystem.
  • Embedded scalability and modularity for future feature releases through a scalable design foundation.

3. VALIDATE

  • Built a Figma prototype with authentic data to mirror real usage scenarios.
  • Ran moderated and unmoderated testing sessions with veterinarians to validate usability and navigation.
  • Focused on four critical workflows: consultation creation, results review, new order placement, and date-based result searches.
  • Iterated designs based on user feedback until optimal usability metrics were achieved.

4. LAUNCH

  • Delivered a comprehensive design system with reusable components and clear visual guidelines.
  • Ensured brand cohesion and accessibility across the entire digital product suite.
  • Established a scalable UX foundation supporting responsive and omnichannel experiences.

Impact: Measurable Results in UX, Efficiency, and Adoption

SEIDOR Opentrends’ data-driven UX approach produced tangible business outcomes:

  • Significant adoption uplift, driven by simplified onboarding and intuitive design.
  • Reduced task times across critical diagnostic workflows.
  • Enhanced usability scores, improving veterinarian satisfaction and engagement.
  • Stronger brand consistency across the company’s entire digital portfolio.
  • A scalable design foundation enabling faster innovation and product evolution powered by data-driven evaluation and insights.

VETERINARIANS IMG COLLAGE

“SEIDOR Opentrends redefined how our users experience our platform. Their research-driven process and attention to detail turned complexity into simplicity. Veterinarians now find our tool faster, clearer, and a pleasure to use.”

— Global Platform Director, Animal Health Company

Closing: Turning Legacy Friction into Digital Momentum

Behind every underperforming platform is a familiar story: tools that once served their purpose now struggle to keep up with new expectations, user behaviors, and enterprise goals.
We see this every day: outdated UX slowing adoption, disconnected interfaces diluting brand trust, and teams losing time on what should be simple workflows.

This project wasn’t just about redesigning screens. It was about restoring clarity, confidence, and momentum for a business ready to evolve.
By listening to real users, validating every assumption, and grounding design in data, SEIDOR Opentrends helped transform a complex diagnostic system into a tool that simply works for veterinarians, for operations, and for the brand.

In a world where digital trust is earned one interaction at a time, that kind of transformation can’t wait.

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