Fail Fast Celebrates 5 Years with Bold New Look and Unstoppable Spirit

April 16 2024

Fail Fast, SEIDOR Opentrends’ innovative digital design studio, marks a new milestone: five years positively shaping the future. To celebrate this short yet intense journey, Fail Fast unveiled a vibrant new brand identity and website redesign, reflecting its commitment to diversity, creativity, and constant evolution.

A New Brand Identity that Speaks Volumes
The visual identity transforms dynamically, mirroring the studio's current essence. The guiding principle? Color. But this isn't just about aesthetics – it's a celebration of the diverse voices, boundless creativity, and relentless innovation that define our teams at Fail Fast Studio. Read on the building blocks of a thriving culture and how the three core values fuel Fail Fast’s growth.


screenshot of Fail fast studio website main page


A Winning Formula: User-Centric Design Delivers Client Success
SEIDOR Opentrends is proud to have championed the creation of a design agency within a consultancy, leading to its successful integration into all its digital transformation services. This user-centered approach has yielded enormous success for our clients, fostering enhanced user experience and increased user engagement and conversion rates for brands in luxury automotive, consumer goods, retail, and more. 

Design Leaders Discuss Innovation in Design Systems
Riding high on their success, Fail Fast and Figma co-hosted an exclusive roundtable discussion on Design Systems featuring design visionaries from Barcelona. Panelists from leading brands like Adevinta, Nestlé Nespresso, King, and TravelPerk delved into the art of redefining the boundaries between efficiency and creativity in digital projects. They shared their battle-tested insights on:

  • Unlocking the power of collaboration between designers and developers.
  • Transforming abstract visions into compelling digital experiences.
  • Fostering innovation through real-world experience.

We're excited to see what the next five years hold for Fail Fast as we continue to push the boundaries of design and innovation. To learn more about Fail Fast services, visit our Experience Design site.