Revolutionizing Social Media Activity Ahead of the 2020 Election

Press Release
  • The global software house has developed a modern and technological alternative to ratings, polling or campaign spending through its new portal
  • The data is a new way to look at election data, addressing poll shortcomings by providing a clear and evolving picture of a candidate’s popularity and overall enthusiasm for a particular ticket.
  • The new portal, which will be open and free, launches prior to the first US Presidential debate.



PALO ALTO, Calif. – September 28, 2020 – The international digital transformation firm Opentrends, Inc. will launch the new portal next Tuesday, September 29, doubling down on its commitment to provide software development, as well as integration, implementation and adoption of advanced technological solutions. 

ElectionDigitalTrends becomes a revolution on social media activity measurements, as it tracks in a technologically advanced way daily follower growth and engagement activity on Twitter, Facebook, and Instagram platforms. ElectionDigitalTrends addresses a shortcoming in using traditional ratings patterns, polling and campaign spending measurements and provides an edge to professionals tracking electoral content. 

The most popular candidate in social media has consistently won the race for the White House since 2008, regardless of polling, ratings, or spending data indicators. In this election cycle, recent data gathered reveals a close contest in terms of daily growth and engagement. And while President Donald Trump remains the most popular candidate on Twitter, he cements his success with Facebook more than any other platform. Alternately, Democrats lead in daily growth and engagement, dominating on Twitter and Instagram most of September. 

ElectionDigitalTrends will be an essential tool considering that 171 million U.S. adults devote considerable time daily on social media while interacting with friends, family, brands, organizations, celebrities, and political leaders.

“If measured well, social media data provides a very good insight on what people actually like and care about,” says Opentrends, Inc. CEO Mr. Xavier Buscalla. 


When considering the unreliability we’ve seen with polls conducted over the last 2 election cycles, Opentrends worked to develop a portal to provide more relevant digital data when compared to traditional ratings. 

We already do it for our clients, so we thought we had to do it for the public on something as important as an election” says Opentrends, Inc. Chief Strategy Officer Mr. Anselm Bossacoma, underlining Opentrends social commitment.


ElectionDigitalTrends launches ahead of the first Presidential Election debate, displaying retroactive data as far back as September 7 and will be updated daily. The platform also plans to release information on toss-up Senate and House races soon. 


About Opentrends

Opentrends, Inc. is an international digital transformation firm with clients such as Sony, Fujitsu, BBVA, Grifols, Mitsubishi Electric, Volkswagen, Honda, and other Fortune 500 companies. Located in Palo Alto, Barcelona, Madrid, and Kerala, Opentrends provides software development, as well as integration, implementation, and adoption of advanced technological solutions.


Press Contact

Tatiana Gely