Fail Fast Studio leads innovation workshop at ADC*E
Discover one of the wildest and introspective Fail FastTM workshops
ADC*E European Creativity Festival is an immersive annual event that brings together creative professionals from across the continent for two days of inspiring talks, practical workshops and many networking opportunities.
The event takes place on November 8 and 9 at Disseny Hub Barcelona, an innovative and experimental installation that is physically and conceptually designed to be the engine of the knowledge, creativity and innovation economy. It is a multifunctional and multidisciplinary center that seeks to make the emerging design sector a leader in both Europe and the world.
This year's theme aims to honor people who are already building a better tomorrow. People who use their creativity for good and who believe that solving tomorrow's problems starts with today's actions and intentions.
"Tomorrow belongs to all of us, but it needs to be created, protected and nurtured by all of us. Companies will only thrive when they understand that they live in society and not in spite of it", says Fernanda Romano, ADCE Festival 2019 curator.
But what is special about us this year's festival?
Following this year's theme of improving society through innovation, Fail FastTM presents a workshop at ADC*E Festival 2019 that will focus on solving an important social challenge: improving the life of the homeless.
More than a 1,000 people sleep in the streets of Barcelona, and approximately 17 people experience homelessness per every 10,000 people in America. An estimated 150 M people are homeless worldwide. A critical and invisible situation that is increasing and can no longer be ignored.
In this workshop, attendees will reconnect with their five senses while exploring the city of Barcelona, all through the lens of the homeless. The objective is to increase empathy among attendees and the homeless population and to gain a real-world perspective of what and who we can design for. Because real experiences are outside the lab!
The workshop will take place at the Disseny Hub Barcelona on November 8 from 3:30 p.m. With a duration of 3 hours, the challenge of this workshop focuses on the activation of our sensory and emotional knowledge, and the disconnection from rational analysis. It's about finding sources of inspiration for the creative process beyond Google or Behance.
Spots are limited. Don't miss yours!
Design is not just a decoration at Fail FastTM. It is a strategic tool to provoke and accelerate innovation in companies, products and services. Thanks to designing we create attractive products to meet the specific user's needs. It sets us apart from others and places us in a privileged starting point to launch products in the market before its competitors.
From a design thinking perspective, we identify new opportunities and launch innovation strategies. We facilitate design thinking workshops with key stakeholders to turn ideas into reality. This vision is essential in redefining the processes. To relearn everything we have already learned but in a different way.