The survival of the RV industry in a digital world
Opentrends releases ''The Survival of the RV Industry in a Digital World'' white paper for the RVX industry exhibition in Salt Lake City, Utah
The recreational vehicle industry is adapting brand-new ways of consumption, like many other trades. More than ever, in today’s digital era, companies must develop disruptive strategies to deal with a context of constant change and growing competitiveness.
Opentrends has reported RV insights for the last two years and has just released this first in-the-industry RV white paper to display opportunities for digitalization. The research is based on deep interviews with key industry leaders who provided direct insights into the current innovation stage.
Learn about current challenges across the industry’s value chain and gain direct insights on how technological tools can be leveraged to know RV companies' end-user, and bring increased efficiency to manufacturing, sales and after-sale processes.
RVX brings the industry in a venue where manufacturers and suppliers can unveil the latest RV products to their dealer partners and provides the first season meeting point. It is providing multiple layers of learning about emerging consumer trends, growing consumer segments promoting new products and marketing to consumer personas.
Come to our booth (1147) and let us discuss about the new digital challenges RV is facing.