How to create a user-centric RV ecosystem?
Opentrends has been studying how the increasing presence of millennials alters the whole Recreational Vehicle linear value chain.
‘’How well do you know your end-user?’’
‘’What if the next generation RVs is made by a Silicon Valley startup funded by powerful Venture Capitalists?’'
RV companies are expected to understand the market’s direction and trends, and be able to convert real end-user data into attractive products, in order to scale or retain market share.
The current RV linear value chain lacks continuous feedback, data-driven decisions, and integration. Here's how to apply a user-centric approach: