pick up truck next to an RV

How to create a user-centric RV ecosystem?


Opentrends has been studying how the increasing presence of millennials alters the whole Recreational Vehicle linear value chain. 

‘’How well do you know your end-user?’’

‘’What if the next generation RVs is made by a Silicon Valley startup funded by powerful Venture Capitalists?’'

RV companies are expected to understand the market’s direction and trends, and be able to convert real end-user data into attractive products, in order to scale or retain market share.

The current RV linear value chain lacks continuous feedback, data-driven decisions, and integration. Here's how to apply a user-centric approach:


Proposed RV user-centric value chain infographic by Opentrends


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