Digital or Demise: The Clock is Ticking
How to Embrace and Implement Digital Transformation Successfully
The COVID-19 pandemic made companies realize their digital capabilities were insufficient. Hoping to return to a pre-pandemic lifestyle is no longer a valid strategy. Employees and customers now expect high levels of digitization. Yet, 84% of digital transformation projects fail at the adoption phase. It doesn't need to be this way. Opentrends and Frost & Sullivan hosted a live dialog, ‘’Digital or Demise,’’ to respond to some of the most frequently asked questions in the digital transformation journey and shine a light on this topic.
Industry-diverse folks joined veterans Xavi Buscallà, CEO of Opentrends Inc.; Anselm Bolsacoma, Chief Strategy Officer of Opentrends Inc.; Aroop Zutshi, Managing Partner at Frost & Sullivan; and Jorge Titinger, former CEO of Silicon Graphics and current Board Member of high-tech companies, as they shared digital strategies, innovation models, and best practices that have worked well in a multitude of complex organizations.
Companies don’t become digital companies by simply having digital tools. They need to be data-driven. If you’re at the stage of using digital tools to improve efficiency, you’re way behind - That’s what we did 20 years ago! Today is very much about engagement. Digital tools are adopted well when engaging, and the efficiency gained is highly valuable. The resulting generated data can be more valuable and can produce powerful actionable insights capable of transforming existing products and services into multiple new revenue streams.
Webinar highlights:
Software usability
‘’If your customers go to your competitors because their software is more user-friendly and they have better products than you, your revenues will dwindle. Once a customer is gone, it’s hard to get it back.’’ Xavi Buscallà, CEO Opentrends Inc
Data is key
‘’If you don’t have data on how your products are used you can’t improve them. Your customer may be a distributor, a wholesaler or a dealer… but if you don’t know the end-user of your products, then your product strategy is entirely dependent on these third parties.’’ Anselm Bossacoma, CSO Opentrends Inc
Customer and Employee Experience
‘’Customer and employee experience now play a vital role in how companies both attract and retain customers and employees. The focus should go toward engagement and value-delivery.’’ Aroop Zutshi, Managing Partner Frost & Sullivan
Key enabling Technologies
‘’Technologies that have contributed to this massive improvement of connectivity have been big data analytics and the cloud, making data available to anybody anywhere all the time. This is precious.’’ Jorge Titinger, former CEO Silicon Graphics
In this new era of expansive Digital Engagement, highly user-centric digital design is the start, and data transformation is the key. Robust digital strategies that are unique, so they work within a particular company’s environment, are a scarce reality.
Learn about past cases that have worked well in complex organizations and may help take your Digital Transformation plans to a new level.
